The rarest one out of the three, this explanation describes MPU as something that is capable of delivering a message and something else, too. So far there have been three commonly known definitions of this abbreviature: While the abbreviature that is MREC has already been explained, there are multiple ways to approach the explanation of the MPU name. It has several names to it – it is often called MPU in the UK, and MREC (Med Rec, or Medium Rectangle) is the common name for 300×250 format in the US. This time, we’ll go over one of the most popular banner types out there – 300×250.ģ00×250 is one of the standard units of Interactive Advertising Bureau (IAB, it is an online advertising-focused trade body), it is often placed above the fold and works well in tandem with a 300×600 ad unit in a multi-sized ad slot. Some of them were created at the very beginning of the age of the Internet, and others are barely a few years old. There are many different banner types that are available right now, each with their own purpose and effectiveness.
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